The Pros and Cons of Sassy Job Titles

Social Media Ninja. Email Marketing Guru. Director of First Impressions.

If you’re involved in the job search right now, chances are you’ve come across at least a couple of these unusual job listings. With recruiters and employers pulling out all the stops to attract top talent, many companies are utilizing unconventional titles in order to tout company culture and attract the “perfect candidate” — from Subway’s Sandwich Artists™ (yes, it’s a registered trademark) to referring to the director of HR as the Chief People Officer.

While these sassy titles hint at a relaxed and fun work environment, it’s important to note that not all companies will find success in this approach. READ MORE

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