Data Scientist, Marketing Analytics (Generalist)

Location: Santa Monica, CA

Skills: data mining, attribution modeling, ad-tech, SQL, Python or SAS or R

Job Description

Job Title: Data Scientist, Marketing Analytics (Generalist)

Why work here as Data Scientist, Marketing Analytics?

  • This company is an innovator in the some of the most iconic interactive gaming experiences worldwide.
  • This is a key data science-driven role with responsibilities crucial to business strategy and marketing initiatives
  • This is an opportunity to showcase strong technological knowledge and leadership in an energetic, competitive environment.

As Data Scientist, Marketing Analytics, you will:

  • Work closely with various cross-functional teams in analyzing marking activities and supporting business intelligence solutions
  • Develop and execute testing and optimization plans for CRM campaigns
  • Turn behavioral data into 1-1 personalization approach
  • Build out and improve ETL pipelines to support data aggregation, movement and analysis
  • Work with senior management to use data to answer business questions and provide technical solutions

What Gets You the Job?

  • 5+ years of data mining/marketing experience working with large, multi-dimensional behavioral data sets
  • 2+ years’ direct experience working in ad-tech including media mix optimization
  • Ability to effectively synthesize, interpret, and share data insights
  • Strong experience with SQL queries with expert-level knowledge of Python or R
  • Data analysis experience using MS Excel for writing macros
  • Prior experience working across an organization on concurrent marketing and analytics projects
  • Excellent communication skills and strong collaborative ability with multiple teams and departments
  • Thorough understanding and prior application of supervised/unsupervised learning models
  • In-depth knowledge of propensity scoring and LTV projection pertaining to user journey and customer value
  • Ability to effectively synthesize, interpret, and share data insights
  • Experience within gaming, retail, and/or financial services industries is beneficial to this position
  • Experience working with Data Management Platforms is nice to have

For immediate consideration please click Apply or email resumes to:

Russell Wolf
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